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Brands and partnerships
TOTAL Lubrifiants formulates top-quality lubricants that are sold under two brand names: TOTAL and ELF. Both brands have a worldwide reputation for excellence and a commitment to sustainable development. Here you can learn more about TOTAL Lubrifiants brands, partnerships, and our passion for motorsports.
Total Brand
TOTAL, the Group's name, has the same meaning and pronunciation in multiple languages. It evokes an all-encompassing commitment to its customers throughout the world. TOTAL is also the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.
TOTAL Lubricants: proud bearer of the TOTAL brand
- Cars
- Motorcycles
- Truck and bus
- Agriculture
- Coastal and inland navigation
- Earthmoving
- Aviation
- Industrial specialties
TOTAL Lubricants
TOTAL is a leading global energy group with nearly 100,000 employees across the world. TOTAL Lubrifiants, a group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.). TOTAL Lubrifiants, a Total Group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under the TOTAL brand. It does so in 150 countries and for an array of sectors:
ELF lubricants
For over 45 years, ELF has been a leading motor oil and lubricant brand with a passion for performance. In 2000, it joined TOTAL as one of the Group's brands. ELF has been a winning brand for over 45 years. A significant lubricant player worldwide, it is well known thanks to its participation in motorsports competitions. ELF became a TOTAL brand in 2000.
ELF values: driving the brand
- Expertise
- Passion
- Premium quality
ELF lubricants
Since 1967, ELF's goal has been to be recognized as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI.
ELF creates innovative, specially adapted lubricants and speciality products for every need, with:
- the ELF premium and standard ranges of engine oils
- HTX range of lubricants for competition,
- the ELF MOTO range for motorcycles,
- Heavy duty range : lubricants for Diesel engines,
- And ELF transmission lubricants
Total Partnerships
Automotive partners
Lubricants must stay ahead of technological change, adjust to international specifications, and meet industrial requirements. To this end, TOTAL Lubrifiants has built strong partnerships with international manufacturers, including:
ELF Partners
ELF is passionate about performance. This passion is reflected in the brand's decades-long engagement in motorsports and historic partnerships with international manufacturers and research teams, including: